The Perfect Slam Dunk.
Next-Level Fan Support with an Intelligent Chat Assistant.
About FCBB.
FCBB merges elite sports, passion, and digital innovation into a unique fan experience. Engaging stories and interactive experiences strengthen the connection with fans and enhance the sense of community.
Our challenge.
The FCBB faced the challenge of efficiently and personally managing its expanding fan community. With a growing number of inquiries regarding tickets, game days, and merchandising, the customer service team reached its capacity limits. Additionally, there was a lack of a centralized solution to analyze fan interactions and strategically enhance the experience.
A Fully Integrated
Chatbot Solution.
A fully integrated chatbot with analytics and evaluation capabilities addresses these challenges – but not just any standard chatbot! The aiworx chatbot provides real-time, authentic "human-like" responses to fan inquiries, eases the load on customer service, and delivers valuable insights for the continuous optimization of the fan experience. Furthermore, the chatbot analyzes all incoming data and makes it available to the relevant departments within FCBB. This enables data-driven decisions to optimize the fan experience both digitally and within the arena, creating a seamless, interactive connection with fans at all touchpoints.
Innovative & Resourceful.
An Interactive
Fan Experience.
The chatbot delivers an engaging and seamless fan experience, connecting FCBB supporters even more closely with the club. With a fully integrated chatbot offering real-time support and data-driven insights, fans receive instant assistance while the club gains valuable analytics to continuously optimize the fan journey—both digitally and in the arena. This intelligent interaction strengthens the bond between the club and its community, making every touchpoint more personalized and immersive.
