Innovation
begins with the Team.

About
Jägermeister.

Jägermeister represents true character, masterful craftsmanship, and the courage to innovate. With its unique herbal liqueur and distinctive style, the brand captivates an enthusiastic community and creates unforgettable experiences—ice-cold and iconic.

Jägermeister represents genuine character, masterful craftsmanship, and a bold drive for innovation. With its unique herbal liqueur and unmistakable style, the brand captivates a passionate community and creates unforgettable experiences – ice-cold
and iconic.

Jägermeister embodies true character, masterful craftsmanship, and the courage to innovate. With its unique herbal liqueur and distinctive style, the brand captivates a passionate community and creates unforgettable experiences – ice-cold and iconic.

Our Strategic Challenge.

Jägermeister is bursting with creativity—numerous brilliant ideas originate directly within the company. However, they often go unused because they exist in various formats and are difficult to compare. As a result, costly external solutions are sometimes preferred, rather than fully leveraging the potential of internal innovations. Without a clear structure, employees lack the opportunity to actively contribute—which diminishes engagement and leaves valuable opportunities to shape the brand's future untapped.

Innovation for
everyone as the solution.

The Jägermeister Innovation Platform unleashes the company's creative potential by providing a structured space for idea submissions. An AI refines all suggestions into professional, pitch-ready concepts, ensuring fair evaluations. A transparent voting system actively involves employees, boosting their engagement and reducing dependency on external ideas. This way, Jägermeister strengthens its in-house innovative capabilities and fosters a culture of participation and accountability.

The Jägermeister Innovation Platform unlocks the company's creative power by providing a structured environment for idea submissions. An AI refines all proposals into professional, pitch-ready concepts, ensuring fair evaluation. Through a transparent voting system, employees are actively engaged, increasing their commitment and reducing reliance on external ideas. In this way, Jägermeister strengthens internal innovation capabilities and fosters a culture of participation and ownership.

Innovative & Insightful.

Jägermeister Innovation Hub.

Our platform unleashes Jägermeister's full creative potential by providing employees with a seamless way to submit and develop ideas. Through AI-driven optimization and a transparent voting system, all submissions are transformed into professional, pitch-ready concepts. This process ensures fair evaluation, enhances engagement, and empowers employees to actively shape the brand's future. By focusing on internal innovation rather than outsourcing solutions, Jägermeister fosters a creative corporate culture and drives sustainable growth from within.

AI-powered Idea Refinement

Every submitted idea, regardless of its original format, is enhanced using advanced AI technology and transformed into a professional, pitch-ready concept to ensure fair evaluation and maximum impact.

AI-powered Idea Refinement

Transparent and democratic selection process

A structured voting system empowers employees to actively participate in selecting the best ideas. This fosters engagement, collaboration, and a strong sense of ownership in shaping the future of Jägermeister.

Transparent and democratic selection process

Scalable & Modular Innovation Platform

The platform is designed with flexibility, enabling Jägermeister to annually align it with varying strategic priorities, ensuring sustained innovation and long-term corporate growth.

Scalable & Modular Innovation Platform

The platform is designed with flexibility, enabling Jägermeister to annually align it with varying strategic priorities, ensuring sustained innovation and long-term corporate growth.