Content that soars.
Content, automatically optimized for instant social media sharing.
About
The Red Bulletin.
The Red Bulletin is the international magazine from Red Bull Media House—renowned for exceptional storytelling journalism, striking visual reports, and a lifestyle experience beyond the ordinary. With engaging content covering sports, culture, adventure, and innovation, the magazine captivates readers globally—both digitally and in print.
Our Strategic Challenge.
An AI-powered content tool that automates the creation of social media posts from ready-made magazine files (PDFs) – swiftly, efficiently, and in line with brand guidelines. This tool extracts text and images directly from the print file and transforms each magazine article into tailored Instagram posts – fully aligned with the content plan, desired tone, posting frequency, and corporate design. Logos, fonts, and graphic elements are easily integrated. Furthermore, all posts can be directly shared with partners, athletes, or other channels – ensuring a consistent, high-quality brand presence across all platforms. Transform print into high-performing, visual social content with just a few clicks.
Innovative & Insightful.
Red Bulletin
Content Tool.
The Content Tool transforms every magazine article into a high-impact social media story—automated, on-brand, and shareable. Red Bull Media House saves valuable resources, enhances content quality on Instagram, and ensures consistent communication across both its own channels and those of partners and athletes. This solution combines editorial excellence with digital efficiency, empowering The Red Bulletin to maintain a strong presence on social media just as it does in print.
